Frequently asked questions
Everything you need to know about Pinwing.
Getting Started
What is Pinwing?
Pinwing is a Pinterest marketing automation tool for Etsy sellers and content creators. You add an Etsy listing or any blog/article URL, and Pinwing pulls in the data, uses AI to write Pinterest-optimized copy, generates a pin design in your chosen vibe, and schedules it to post on Pinterest – all in a few clicks.
Do I need a Pinterest account to use Pinwing?
You need a Pinterest business account to use live posting and scheduling. However, during beta you can use Pinterest mock mode to run the entire workflow without connecting a live account. This lets you test Pinwing fully before linking your Pinterest.
Do I need an Etsy account?
No Etsy account is required. You can connect your Etsy shop for faster, more reliable imports, paste an Etsy listing URL, or paste raw HTML. And you don't need Etsy at all to turn blog articles into pins – just paste an article URL.
Can I make pins from blog posts and articles?
Yes. Paste any public article or blog URL and Pinwing extracts the title, summary, cover image, and topic keywords, then writes click-through-focused copy tailored to driving traffic to that article – no shop or product framing.
How do I get started?
Sign up for a free account, connect your Pinterest account (or enable mock mode), add your first Etsy listing or article URL, and Pinwing will walk you through the rest. The whole process from URL to scheduled pin takes under two minutes.
Design & Vibes
Do I need design skills?
Not at all. There are no templates to build. Just pick a vibe – elegant editorial, cozy & warm, bold & punchy, or minimal & clean – and Pinwing fully generates the pin design with your title, images, and copy placed for you. No Canva, Photoshop, or design experience needed.
How do vibes work?
A vibe is a curated design system – palette, fonts, and layout – that Pinwing uses to generate your pins. Your chosen vibe also shapes the copy voice, so the words and the look stay consistent. Pick a different vibe to instantly restyle every pin in a workflow.
What size are the pin images?
Pinwing generates pins in the recommended Pinterest format of 1000×1500px (2:3 ratio). Every vibe is designed for this size.
AI Copy Generation
How does the AI copy generation work?
When you add a source, Pinwing sends the title, description, and tags to Anthropic's Claude with a specialized Pinterest marketing prompt. The AI returns a Pinterest title (max 100 chars), a description (max 500 chars), and relevant hashtags. You can regenerate, edit, or accept the copy.
What if the AI copy isn't right for my brand?
Every piece of AI-generated copy is fully editable before you approve the pin. You can also regenerate with different instructions or simply write your own copy manually. The AI is a starting point, not the final word.
Pinterest & Scheduling
How does Pinwing connect to Pinterest?
Pinwing uses Pinterest's official OAuth flow. You authorize Pinwing to post on your behalf, and we use the Pinterest API to schedule and publish pins. We only request the minimum permissions needed to create pins.
What is Pinterest mock mode?
Mock mode lets you run the full Pinwing workflow – import listings, generate copy, preview pins, build an approval queue, and set a schedule – without actually posting anything to Pinterest. It's ideal for testing, evaluation, or when you want to build up a queue of approved pins before going live.
Can I choose which Pinterest board pins are posted to?
Yes. When you set up your posting schedule you select the target Pinterest board. You can also assign different boards to different product categories or listing types.
How does the auto-scheduling work?
You define a posting schedule – for example, once per day at 2pm, or three times per week on Monday/Wednesday/Friday. Pinwing pulls the next approved pin from your queue and posts it at the scheduled time via the Pinterest API.
Pricing & Plans
Is there a free plan?
Yes. The Starter plan is completely free with 5 pins per month, Etsy & article sources, AI copy generation, and Pinterest mock mode. No credit card required.
Can I cancel my Pro subscription at any time?
Yes. Cancel any time from your account settings. Your plan stays active until the end of the current billing period. There are no cancellation fees.
Do you offer annual billing?
Annual billing with a discount is coming soon. If you're interested in annual pricing, contact us at hello@pinwing.io and we'll set you up.